It takes a lot of work to secure an appointment. Because appointment ratios are small, optimizing your meetings will have a significant impact on your overall ROI. In this section we will discuss a few techniques that will increase your ability to close more deals in meetings. I. First or Last? Should you present first or last? Whether you go first or last depends on the timing between presentations. If the presentations are back-to-back, you should be the first to…
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